Pokemon Go signals the mainstream arrival of augmented reality (AR). From here on in, virtual reality (VR) will always be the poorer cousin – or bridesmaid if you will, and never the bride – in the fight for digital’s push out through the screen into reality.
This new (albeit long-pending) medium of AR will have a huge impact on local and B2C advertising. In fact you might argue it already has, adding billions to the valuation of Nintendo after just a week since Pokemon Go launched – a truly remarkable week.
So how and why will this new AR development have an impact on B2B and the enterprise?