Today, on the eighth day of Christmas we reach the Top 5 in our Disruptive Christmas countdown. So, without further ado, in at #5 on the eighth day of Christmas…we quake at autonomous vehicles…
The problem on roads is rarely the cars, but the people behind the wheels – us humans. Now, as a sweeping generalisation humans are pretty awesome – what other species thought to blend cheese and cake? Who’s with me?
However, sadly we can sometimes make mistakes. And being in a car when you make a mistake rarely results in a win. We shouldn’t but many of us get behind the wheel tired, dazed or worse DUI, so it comes as no surprise that Silicon Valley and San Fran folks have been looking into driverless cars for quite some time now.
In fact, according to Chris Dixon a partner at an investment firm in Silicon Valley: by 2026 roads will be full of driverless cars. We are now reaching the end of the road (if you will indulge us this pun) in the journey of driverless cars from manufacturer to consumer.
In fact, Uber has already created a driverless car that contains a whole slew of information that should help make even the most technophobic passengers feel comfortable. The screen tells you when the car is driving itself, your speed and your route as well as offering you a duplicated image of what the car can see. These cars are being piloted in Pittsburgh thanks to loose legislation as well as the fact that Uber has partnered with Carnegie Mellon University on autonomous tech.
Uber has thus far been the most successful due to its access to a mass amount of data thanks to its fleet of drivers around the world. However, other Tech giants aren’t far behind – Google, Apple, Tesla and most of the major car manufacturers all plan on releasing driverless cars in the next two years, whilst Tesla already has a fair few on the roads and plans for more imminently.
Incidentally, this is not to mention autonomous trucks, autonomous shipping freight and autonomous deliver drones not being far off either.
However, and we don’t want to scratch your record but, many have vowed they will never get into a driverless car. And so we suspect this technology might take a little time for many to get their head around. A cultural shift time frame we think. Although impact is already being felt.
Would you get in a driverless car? Why or why not? What impact would a driverless society, autonomous freight vehicles etc have on your business?
If you would like to discuss the above or how continued autonomous innovation could impact on your business and your customers and how your business can leverage the autonomous revolution, or if you have any brand, marketing, social media, content marketing, email marketing etc related questions in general, feel free to drop us a line at firstname.lastname@example.org