TepFu Content Gym Part 4 – The Six Content Genres | TepFu: The art of disruptive marketing

TepFu Content Gym Part 4 – The Six Content Genres

Welcome to part 4 of the TepFu content gym. 

Today we’re going to be talking about the six content genres and in the past weeks of course, hopefully you’ll recall because you have seen or read them all I’m sure (catch up here). In part one we talked about the six content cons, in part two we talked about the five content amplifier strategies, and part three, last week, we talked about the five content muscles. 

Now today we’re going to talk about the six content genres. 

There is a fifth part, but you can only get that fifth part in our FREE marketing help group, which is over on facebook so look in the comments, you’ll find a link for that. 

So today we want to talk about the six content genres. 

The first content genre is internal curation. 

This is about the types of content internally that you can curate from your teams, from the people in your business. It could be freelancers, they could be full-time employees. 

But what content are you creating? 

Run an exercise to look at, and if you combine this with all the other parts of the TepFu gym it will all make sense of course, but look at the types of content in the business. 

Perhaps certain members of a team are collaborating on something and they could be diarising that. 

It could be a new project. 

Perhaps there’s a bit of a research, an R&D project going on and there could be an output from there. 

Or there could be input to that project that could be turned into other content. 

So the first content genre is internal curation, what can you curate internally from inside the business that will have no doubt relevance to your prospects, your market and your customers? 

The second is external curation. 

This is taking that and flipping it to people outside the business. So looking at your customers, looking at your partners and suppliers, what content are they creating that you could be curating? 

For example, if there’s a fantastic user group that you don’t even run, that is a user group of people who use products like yours, could you be curating content for that summarising it and turning into new content? 

The third is creation. 

This is around daily narrative, this is around a day in the life of the business. 

So what’s happening in the business? 

Today we’ve been shortlisted for an award. 

Tomorrow we’re going to an awards ceremony. 

We’ve just refreshed 100 cent of our team, or they all have first day training. We go above and beyond not because we’re under obligation to, but we’ve decided that everyone in our company should know how to do CPR. 

It’s great content. 

Why is it relevant? 

Well if someone came to your offices, assuming we weren’t in lockdown, and had a heart attack – that’d be really cool to know that you care about people that much, that you’ll go the extra mile to train everyone in the company in CPR. 

Whatever it is, literally whatever it is, it’s relevant to the business, it’s relevant to the marketplace. It’s very rare there’s an exception to that. 

The next is campaigns. 

So these are campaigns designed to attract your customers towards you. 

What campaigns are you running, or could you be running, that can generate content that you can do other stuff with? 

It could literally be anything from a four-part series on Twitter; 

It could be repurposing old content;

You could have a sign-up booth in your lobby; 

Whatever it is, there’s content coming out of it; 

Why are you doing it? 

Who are you trying to serve? 

How are you trying to serve them more? 

Next up is conversations. 

Obviously there’s tons of content that will come out of all the conversations that you have with prospects, with your market and with your internal people as well. So you need to create some mechanism for logging great ideas that come out of conversations in and around the business. 

I do that here and with TepFu and some of the people in TepFu and the conversation, the stuff we derive out of conversation that turns into content is just phenomenal. 

And the last but not least is communities. 

Out of your community, out of different, disparate communities that you serve externally and internally, what content is there? 

So for example maybe there’s a group in the business who’s been there 20 years and there could be a history of the business series. 

Those are the six great content genres for you to dig into and explore. 

Ultimately each one of them has relevance and when utilised properly will produce more content than you’d ever dreamed of. 

Don’t forget you can also get the eight content sources, the fifth and final mysterious piece in this content gym series which is available via our FREE Facebook marketing help group, all you’ve got to do is look in the comments or type ‘free marketing help’ into Facebook 

It’s also on the TepFu’s main page on Facebook as well

That’s it, good luck, keep going.